November 7th and 8th 2013

Kinépolis Madrid, Spain



We lining up some of the most relevant industry leaders in Big Data for keynote sessions. The time limit to submit proposals is over so we will soon reveal the definitive list of speakers.

Geolocation of BBVA's banking cards transactions

Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions. The promise of the data-driven business (or data-driven everything, as data can be used in many different fields) must come via joint technology-business efforts, with a clear value proposition and freedom to explore within that space. BBVA has been exploring how its dormant transactional data can be used towards generating new spaces both internally and externally. This data, on its own or combined with other sources, and the usage of modern big data technologies can bring about interesting benefits in the shape of reduced time to market, a better match between the product portfolio and the market, the creation of new markets and many other advantages. We will share some of our current projects, our approach to extensive and cheap prototyping and how we are applying an open innovation model in our data efforts. Our focus will be on sharing our three main lines of activity: how to create new value within the current BBVA portfolio, how to start covering new ground via the generation of new knowledge for other sectors, and how to reach further applications through the open model.