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Versión Española

Nov 16th

ETSI Telecomunicación (UPM) Madrid, Spain

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We lining up some of the most relevant industry leaders in Big Data for keynote sessions. The time limit to submit proposals is over so we will soon reveal the definitive list of speakers.

9:30 ~ 10:15
Salón de actos (Building C)

Jon Bruner

Editor-at-Large at O'Reilly Media
  • english
  • simultaneous translation available

The Big Business of Big Data

Businesses have been using big data for centuries, but the concept has only become widely accessible in the last decade as computing power has become cheaper and open-source software has dramatically expanded the number of businesses that can afford big-data tools. I'll offer a history of big data, tracing its usage among businesses and government. I'll also explore its recent embrace by commercial concerns, try to quantify its impact, and look at what it might do for us in the future.

  • - Big data as we understand it today dates back to the industrial revolution, but its tools are only now widely available at close to no cost.
  • - The returns of big data to business and government have been enormous, and as much as it's gotten cheaper, it's still expensive.
  • - A remarkably small portion of our lives is quantified and computed, but that portion will expand dramatically in coming years as we live more of our lives through the Internet and tools emerge that can handle another order of magnitude of data.